scott sigler

Make Friends. It's Good For Business. by J.C. Hutchins

Note: This post originally appeared on the website WriterUnboxed. This is the one of several WU guest posts I’ll reprint here on my site.


There comes a point in the life of your Work In Progress when -- hot dog! -- it's no longer a Work In Progress. The sucker's done, you did it ... heck, you frickin' nailed it, and the time has come to query agents, or present it to your agent or editor, or self-publish. The rest of this essay assumes that your work will resonate with the appropriate gatekeepers, and soon soar beyond your grasp, off into the world, to be consumed by an audience.

This distribution could come in the form of a big-name publisher, an indie press, DIY-fueled print on demand, self-recorded audio podcast, home-brewed blog serialization ... whatever. Point is, it'll be out there. But unless you're blessed with an existing audience (fancy-pants publishers call this a "platform," though I prefer the term "wicked awesome fans"), few people are going to know about it. Your brilliant tale is bobbing in a sea of other brilliant tales. Your signal is lost in all that noise.

To leave the success of your work completely in the hands of a publisher publicist is foolish; that professional may be talented, but he's pimping at least 20 other books this month, and is spread so thin, he gives Silly Putty a run for its money. To believe that random word of mouth alone will differentiate your stuff from other novelists' is equally wrongheaded; how can people gab about something they don't know exists? You're a writer, which means you're probably broke, so self-funded ads are out of the question. And doggone it, Oprah isn't returning your calls.

There's a dozen-dozen ways to combat the great enemy Obscurity -- but I recommend making friends. It's good for business.

Cranking out that novel (or other creative work) was a solitary act: It was just you and the words. Now that it's in the wild, you're personally, ethically obligated to give it every chance to succeed. Reaching out to published peers and influencers can help. By contacting fellow players in the industry, you can earn the attention of colleagues, share your content across multiple fan-bases, and increase awareness for your work.

Now remember, making friends is good for business. And business is what you should be most concerned about, now that you're staring down the howitzer barrel of earning out that advance. Make-believe time is over. You're no longer a wordsmith; you're a businessperson. It's time to strategize. You gotta move books, man.

So make friends. Do some research. Find online-savvy authors in your genre -- or compatible genres -- who like to blog, are on Facebook or Twitter, or release content in other interesting ways (like podcasting). Examine what they're talking about in these spaces, especially if they're talking about other authors. This is a good thing, particularly if you're already a fan of their work. This is an opportunity to make friends.

Reach out to these authors with a respectful email that gently flatters and then gets down to business: You'd like to engage their audiences in a creative way that helps boost awareness for your work ... and in exchange, you'll promote the authors' works via your online outlets. It's a mutually-beneficial opportunity for you, the person you're pitching, and both audiences.

I'm all about making such offers, often with creators who've never heard of my work. Despite the seemingly impossible odds, I have found it to be particularly effective in not only forming win-win alliances with fellow creators, but making true friendships. Those are also good for business.

For instance: I'm a writer who released his novels online as free serialized audiobooks. Each week, new chapters of my novel (which I record myself) were released on my site and on iTunes as a podcast. I was part of a small-but-growing subculture of authors who use this content-powered "loss leader" strategy to build an audience for our stuff.

Scott Sigler is another popular podcast novelist. A few years ago, Scott and I got to talking. We're both thriller writers. (Scott writes brilliant sci-fi horror; I roll with technothrillers.) We were releasing our then-unpublished podcast novels at the same time, and we both craved larger audiences. What if we combined our efforts and promoted each other’s work in an innovative way? Since our manuscripts weren't yet published anywhere in "ink," we could alter the manuscripts, and make references to each other's novels within our own work. Better still, we'd host a contest for our listeners: They'd have to listen to both books to catch these "crossover" references. Those who spotted all six crossovers could win a prize.

The cross-promotion worked. Our audiences grew exponentially, and we still share a great many fans. We consistently promoted each other's work on our podcasts and websites. We found common ground, discovered an untapped opportunity to cross-promote, and ran with it.

Your cross-promotional pitches need not be so ambitious. You could scheme on something as simple as a series of mutually beneficial Twitter tweets, a blog post, mentions on your Facebook pages, an ad swap, a one-minute audio commercial to play on a podcast ... the low-impact list goes on and on.

Want to upgrade that cross-promotion? Consider a short fiction collaboration, serialized at your websites. (Part 1 would be at your site, Part 2 at your collaborator's site, and so on.) Team up for appearances at conventions, and promote this "twofer" appearance to your audiences. (This increases the number of attendees, and widens your net for new customers.) Same goes for book signings, if geography and budget permits. You're limited only by your imagination, and the interest level of your cross-promotional partners.

Of course, the more successful the creator you're pitching, the more likely they are to either ignore your request, or reject it. That's cool. But don't let the fear of rejection stop you from pursuing an alliance. Heck, it didn't stop you from writing your book or querying agents, so why should the possibility of "no" stop you now?

In fact, my mantra is "All they can say is no." I've pitched popular podcasters, bestselling novelists, film actors and directors on my fiction, often asking them to lend a hand (or credibility) to my projects. This crazy-ass breed of chutzpah has scored endorsements from the creators of Friday the 13th, The Blair Witch Project, Final Destination, several movie stars, cameo podcast appearances by cast members of Firefly, Battlestar Galactica, and more. Their assistance either dazzled my fans -- which is also good for business -- or helped move the needle with the promotion of my work.

I share these successes not to brag, but to prove that this strategy is extremely viable, and that it gets people talking about your work ... which is the whole point, right?

By approaching influential creators -- and equally important, creators on the same influential "level" as you -- and asking them to help evangelize your work, you're offering them an opportunity to provide something of value to their audiences. They'll be talking about something cool and interesting. People love to read or hear about cool and interesting things. Plus, these creators benefit by your cross-promotional love via your online outlets. Every fan counts, and new fans are precious indeed, whether you're a noob or a veteran.

By making friends, you'll also form meaningful bonds with fellow authors. Cross-promotional potential will become more evident, the more you correspond. These professional alliances become personal ones -- and even more opportunities can spring from these relationships. I've referred colleagues for freelance fiction writing work, and they've opened doors for me. It's not a magic bullet to a love-in, but goodness, does it make book promotion easier and fun.

So make friends, whenever you can. Target colleagues in your genre and reach out. They'll likely be flattered to know that you want to help tell the world about their work ... and may very well respond in kind.


Scott Sigler's THE STARTER Now Available For Pre-Order by J.C. Hutchins


Podiobooks pioneer Scott Sigler asks: "What's 7-feet even, 360 pounds, and will run your bitch ass right over? None other than Quentin Barnes, starting quarterback of the Ionath Krakens."

The Krakens are the spacefaring football team seen is Scott's novel The Rookie (you can read an excerpt in this PDF), which debuted in print last year. And now The Starter, sequel to The Rookie, is available for pre-order. The book is a limited-edition hardcover, and -- if you pre-order via his site -- it'll be personally signed and numbered by Scott.

What's so special about The Starter? Scott sez:

  • It's crazy fun, combines crime/football/science fiction
  • It's Star Wars meets Any Given Sunday meets The Godfather
  • It's suitable for ages 12 and up
  • It's a great gift for football or scifi fans

The book will cost you $35.00 US, but if you use the code hutch at checkout, you'll save $3. Click here to pre-order The Starter.


"In the Nick of Time" - Free 300+ Page Holiday Sampler of Bestselling Books! by J.C. Hutchins

Books make terrific holiday gifts, but finding those perfect books for friends and family is always a challenge. If only we could flip through those books’ pages on our schedule. If only if the bookstore could come to us.
That’s the idea behind this In the Nick of Time! holiday sampler PDF. Inside are excerpts from a dozen new novels and nonfiction books by New York Times bestselling authors, successful entrepreneurs, and wickedly talented storytellers, including:
Laurell K. Hamilton -- Divine Misdemeanors
Seth Godin -- Tribes and an exclusive excerpt of Linchpin, out next year
Joseph Finder -- Vanished
Cory Doctorow -- Makers
Chris Brogan & Julien Smith -- Trust Agents
Robert J. Sawyer -- Wake
Mitch Joel - Six Pixels of Separation
Cherie Priest -- Boneshaker
Tara Hunt -- The Whuffie Factor
Scott Sigler -- The Rookie
Seth Harwood -- Jack Wakes Up
J.C. Hutchins -- 7th Son: Descent
If you spot a great gift opportunity, you can order from online retailers directly from the PDF. You can also print the order form at the end of the document, and present it to your local bookseller. Helpful staff will find what you’re looking for.
From high adventure to savvy business advice, you’ll find something special for the special someones on your holiday list -- including you. You're also welcome to share this free sampler with friends and family. Refer them to this web page to download In the Nick of Time! -- .

I'm delighted by this project, which I coordinated -- and am honored to have worked with the amazing authors who participated...

Books make terrific holiday gifts, but finding perfect books for friends and family can be a time-consuming challenge. If only if the bookstore could come to us.

That’s the idea behind this In the Nick of Time! holiday sampler PDF. Inside are excerpts from a dozen new novels and nonfiction books by these New York Times bestselling authors, successful entrepreneurs, and wickedly talented storytellers:


Spot a great gift opportunity? Order from online retailers directly from the PDF, or print the order form at the end of the document and present it to your local bookseller. Helpful staff will find what you’re looking for.

From high adventure to savvy business advice, you’ll find something special for the special someones on your holiday list -- including you. You're also welcome to share this free sampler with friends and family.

Click here to download the In The Nick of Time! holiday sampler -- and have the happiest of holidays!

"Personal Effects: Dark Art" Video Trailer #11 - The SUPERVLURB by J.C. Hutchins

Behold, the SUPERVLURB, an epic video blurb endorsement of Personal Effects: Dark Art featuring a dozen of the most influential creators in the podcast fiction community. All have read the novel. All have something to say. If you're a superfan of podcast fiction, you're gonna love the SUPERVLURB.

uchly thanks go out to these incredible, generous storytellers. Without their years of support for my work, I dare say Personal Effects: Dark Art would never have happened to me. They are all ultracreative people, and worthy of your time and attention. Visit their sites. Listen to their work. You won't be disappointed.

  • Philippa Ballantine Author of: Chasing the Bard, Digital Magic, Weather Child
  • Scott Sigler New York Times bestselling author of: Infected, Contagious, Ancestor
  • Seth Harwood Author of: Jack Wakes Up, Jack Palms 2 & 3, Young Junius
  • Mark Yoshimoto Nemcoff Author of: Number One with a Bullet, Shadow Falls, Diary of a Madman
  • Christiana Ellis Author of: Nina Kimberly the Merciless, Space Casey
  • Matt Wallace Parsec Award-winning author of The Next Fix, The Failed Cities Monologues
  • James Melzer Author of: The Zombie Chronicles - Escape
  • Stephen Eley Editor of Escape Pod, and publisher of the horror fiction podcast Pseudopod
  • Mark Jeffrey Author of: The Pocket and the Pendant, The Two Travelers
  • Mur Lafferty
  • Author of: Playing for Keeps, the Heaven series, co-founder of Pseudopod
  • Phil Rossi Author of: Crescent, Tales from the Vault, Eden
  • Matthew Wayne Selznick Author of: Brave Men Run, Hazy Days and Cloudy Nights

As always, co-producer/editor Michael Bekemeyer gets a big salute for his editing skills. Find the first 10 trailers here.

Personal Effects: Dark Art is available in bookstores TODAY. Purchase a copy at your favorite store, or order a copy online.


HEY, EVERYBODY #005 by J.C. Hutchins


It's more killer content for your earbuds! In this episode, J.C. chats with Seth Harwood, author of the freshly-released Jack Wakes Up crime novel. It's in bookstores everywhere! Snag a copy! J.C. also mentions a new contest, teases Personal Effects: Sword of Blood ... and an upcoming cross-promotion with an A-list website that'll rock your socks.

Links mentioned in the show:

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site,

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

HEY, EVERYBODY #004 by J.C. Hutchins


A pen that can kill you ... Personal Effects: Sword of Blood recording has begun ... an awesome interview with author Christiana Ellis ... 7th Son optioned for film development ... and more. It's the latest episode of "Hey, Everybody!" It's really long.

Links mentioned in the show:


The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site,

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

Review: "Contagious" by Scott Sigler by J.C. Hutchins

For the past three years, horror/sci-fi thriller novelist Scott Sigler and I have remained at DEFCON 1, publicly nuking each other with insults, doing everything we can to ruin the other's credibility. He blames me for everything wrong in his life; I proudly retort that I'm the sole Junkie (the nickname for Sigler's fans) who won't bow to his megalomania. The word "hate" is thrown around. A lot. Are the venom-filled barbs truly heartfelt? I dare not say. But I will say this: After reading an advance reader's copy of the author's latest novel Contagious, I can utter, with truth coursing through my capillaries, that I hate Scott Sigler.

Scott Sigler's Contagious

I hate him the way a garage band guitarist might hate Jimi Hendrix, or the way a film school student might hate Steven Spielberg. I hate Scott because he's damned good at what he does, and he makes it look effortless. The dude's practically at the starting line of his professional novel-writing career, and he's already a master storyteller. Contagious is a superb tale -- more on this in a bit -- and this novel, better than any other work Scott has written to date, showcases the man's samurai skills as a writer.

As a fellow novelist, I know that what Scott Sigler has accomplished with this new book wasn't easy to create. It couldn't have been. But damn, he makes it look like it was. My envy burns green, and bright.

Contagious, the sequel to Sigler's Infected (released in April), resumes the tale of "Scary" Perry Dawsey, a former college football superstar-turned-murderous maniac. In Infected, Perry fell victim to several parasitic lifeforms -- alien invaders of the (at first) microscopic variety. As the creatures grew inside his body, so did their influence: the sentient "triangles" super-charged the man's short temper, and communicated with him via his nervous system.

Perry was driven to madness, murder most bloody, and self-mutilation. He barely survived the events in Infected, and the planet itself barely survived an alien invasion.

In Contagious, Perry (and other Infected supporting characters such as CDC doctor Margaret Montoya and government spook Dew Philips) are back ... and so are the parasitic aliens. Perry has reluctantly joined forces with the U.S. government to track down -- and, if Perry can keep his rage in check, study -- the latest victims of this alien onslaught.

It ain't easy. Perry can telepathically "sense" these creatures, making him an indispensable member of the team. But broken and haunted by the events in Infected, Perry is a booze-swilling asshole, intent on slaying the beasts that destroyed his life. Here is a man who's hit rock bottom, a shadow of the unlikely hero we saw in Infected ... and the collegiate superstar he once was is now a beyond-distant memory.

It's up to Margaret and Dew to keep Perry in line ... and more important, convince him that their mission to study (and not eradicate) the alien creatures is worthwhile. Perry, whose respect for authority was thoroughly derailed in Infected, isn't playing ball.

Now here's where Sigler shines as a tale-teller. Throughout this drama unfolds larger storylines, each upping the emotional tension and narrative stakes ... and each expertly executed. The White House reels in disbelief at the news of these parasites, particulary at the horrorific realization that "the infected" are growing in number. A special military unit has been dispatched to exterminate these threats. Everyman supporting characters, brilliantly realized by Sigler (his King-esque characterizations are a hoot and a treat to read), fall victim to the quiet invasion.

And we finally learn the source of the vile alien spores that are infecting the populace. Better still, we do more than learn about this source. We meet it. And see it. And hear it. And it's creepy as hell, because it's learning to adapt.

And then the shit hits the fan.

Sigler, taking a cue from the best of Tom Clancy's multi-plot masterworks, weaves unlikely storylines into a culminating, resonant, narrative force of nature. Emotions flare, bullets (and missiles) fly, and the story marches relentlessly toward the Michigan countryside where a family receives the worst infection of all. It's here -- in the introduction of the book's unsuspecting earth-bound villain -- where Sigler's prose becomes white-knuckled, disturbing, terror.

The third act of Contagious is an action-packed spectacle, a "widescreen" novel in scope and depth. To spoil its world-rending finale would be criminal, so I won't. I won't even give a hint. But as I read the final 10 pages of Contagious, I had to literally remind myself to breathe ... and to close my gaping piehole. Remarkable ending.

You owe it to yourself to buy a copy tomorrow, when it's released in bookstores across the United States. Hell, buy more than one. Buy three. That's what I did.

Regardless of your quantity, know that Contagious is quality -- quality storytelling, quality horror, quality action-adventure. I read the novel in a kind of awe, waiting for this intricate and fast-paced plot to fly off the rails.

It never did. It stayed on target, accelerated, and exceeded my expectations.

And that's why I hate Scott Sigler. He makes it look so damned effortless.


POSTER: Scott Sigler's CONTAGIOUS -- The Spanky Spoon by J.C. Hutchins


Can an ordinary wooden spoon become an instrument of terror? If it's in the hands of horror/thriller novelist Scott Sigler, bet the farm on it. Behold THE SPANKY SPOON, one of 12 collectible online-exclusive posters celebrating the Dec. 30 release of Sigler's latest hardcover horror thriller, CONTAGIOUS. (Click the image to download the high-resolution PDF.)

Today, all 12 PDF posters will be released, each on a different blog -- and like THE SPANKY SPOON, each foreshadows a key plot element of Scott's novel. The author is raising the cool factor, too: If you find all 12, print them out and assemble them in the right pattern, you'll score a final clue about the book's big finish.

I've read CONTAGIOUS. I loved it. It's an awesome, unholy genre-blur -- equal parts horror, hard science, action, thriller and psychological terror. Booklist's starred review says, "Many veteran horror writers will be grinding their teeth in envy. A definite must-read."

To give you a further free taste of the book's brilliance, Scott is giving away the entire novel as a serialized, unabridged podcast and a serialized PDF. This content posts every Sunday. The first two episodes are available at The book is also available for pre-order.

The other 11 collectible CONTAGIOUS posters are available at these fine online purveyors:

ABOUT THE NOVEL: Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence....

Even more brainmeltingly cool (and free!) Scott Sigler content awaits the brave:

  • Subscribe to the free CONTAGIOUS audiobook podcast: Click here.
  • Subscribe to the free CONTAGIOUS serialized PDF series: Click here.
  • View the eerie-as-hell CONTAGIOUS book trailer: Click here.
  • Even more free audiobooks and short fiction by Scott Sigler: Click here.

So. Your mission: Download all 12 posters ... buy CONTAGIOUS ... and sleep with the lights on for the next month ...


OBSIDIAN: Episode 32 -- FINAL episode by J.C. Hutchins


Welcome to the final episode of 7th Son: OBSIDIAN -- and we've saved the best for last. Horror/sci-fi author Scott Sigler -- the grand poohba of podiobooks himself -- has the final story in this anthology, and it's everything you'd expect from the master of horror podfiction. Called Eusocial Networking, the story is a monster in itself, weighing in at around 50 minutes. It's brilliant stuff, and well worth the wait. Scott Sigler is a trailblazer in podcasting and publishing, and his stories and novels are must-listens.

Visit him at, and be sure to send him an appreciative email.

Three important items from J.C.'s intro chatter:

  • J.C.'s next podfiction project -- The 33 -- will debut early next year
  • Stay subscribed to this podcast!
  • Visit J.C.'s homepage, look for the "Join The Mailing List for J.C. Hutchins" field in the flash widget and join!


Expect an audio update with J.C. in the next week or two...

It's official: Scott Sigler is an "Internet Superstar"... by J.C. Hutchins

...and God help us all, as his recent appearance on the awesome Revision3 show will likely inflate his (already swelled) ego to Godzilla-sized proportions. :)

In all seriousness, Scott's work is excellent, and he's a trailblazer in the podcasting and publishing spaces. The Internet Superstar interview with Martin Sargent is an excellent one -- Martin asks all the right questions about the podiobook phenomenon, building a community, and how those critical phenoms helped Scott him a major book deal with Crown Publishing.

It's another shining example of an author (and interviewer) who "gets it," and is using the Internet to rock the socks off the traditional publishing model. A must-watch.


OBSIDIAN: Episode 1 by J.C. Hutchins


Welcome to the debut episode of J.C. Hutchins' 7th Son: OBSIDIAN, the world's first podcast short story anthology based in an existing fictional universe. The universe is, of course, Hutchins' 7th Son Podcast Novel Trilogy.

Nearly 100 people have contributed to the OBSIDIAN experience. Tales from bestselling novelists, A-List podcast storytellers and 7th Son fans from around the globe will be featured in this anthology over the next 10 weeks. At least three episodes of content will be released each week, so prepare for full immersion into the OBSIDIAN blackout experience.

In the weeks ahead, you'll hear stories from these podcast entertainers: Michael A. Stackpole, Scott Sigler, Mur Lafferty, Matt Wallace, Mark Yoshimoto Nemcoff, Christiana Ellis, Evo Terra, Dan Klass, Wichita Rutherford, TD-0013, George Hrab, Soccergirl, and the cast of The Radio Adventures of Dr. Floyd.

Today's episode features the first half of the short story Miles To Go Before I Sleep, written and narrated by Tee Morris. Learn more about Tee's work -- and send him an appreciative email! -- at

There's huge news in J.C.'s "talky talk" intro and outro segments, including:

  • The big reveal about J.C.'s next novel, affectionately nicknamed CODE PHANTOM
  • The world premiere of Celldweller's instrumental version of "Birthright"
  • How you can download a full album of Celldweller songs -- including the full version of "Birthright" -- for free at
  • J.C.'s appearance on producer Shawn Bishop's podcast, Behind The Lines #14
  • The debut of J.C.'s text story, 7th Son: Runner, available as a mobile phone exclusive

Feedback about OBSIDIAN is welcome and appreciated! Send J.C. an email, leave a comment below, or call the Clone Line at 206-984-2566 (CLONE).

Do it for the Sigler by J.C. Hutchins

This month, we're all Scott Sigler fans ... and we must show the world we're a force to be reckoned with. It's time for a second major sales push for Scott's novel, INFECTED. If you want to see books like 7th Son receive the promotion and attention (and sales) they deserve when published, then you must get behind Scott and his work, and support him now.

Help us make this happen. Purchase a copy of INFECTED today. By showing the world that a "new media author" can successfully hit the big-time, you'll help create a paradigm shift in the way mainstream publishing views podcasting and social media promotion. This is mission-critical for the success of novels facing 2009 release, like 7th Son. The industry is watching Scott, and me, and YOU ... and the only way we'll impress them is to get Scott on The New York Times bestseller list.

Do your part. Support new media authors like Scott. Buy INFECTED today.

MemeMission #1: Evangelize Sigler & Harwood by J.C. Hutchins

Welcome to your first MemeMission, readers! "MemeMissions" are designed to jazz you up about cool things cooking in the social media space, and help the creators behind them. As all MemeMissions will be, this inaugural task is easy-peasy, painless and will evangelize a worthy cause.

Your mission, which you must accept: Blast two sites with goodwill for authors Scott Sigler and Seth Harwood. Both were featured in an excellent San Francisco Chronicle article about podcast noveling, and your actions today will raise mainstream awareness in the brilliant work they're doing.

Visit the SF Chronicle story, "Take My Book. It's Free." Spare a moment to read Chris Cadelago's authoritative piece, and then add a comment to the story. Sign-up is required, but speedy. By commenting on this article, the story will rise in popularity on the site. The more visible the story is, the more uninitiated readers will see it ... which helps spread the Sigler/Harwood message. Go there now and comment!

When you're done, also "digg" the story, found at This double-whammy will help these trailblazing writers find new a new audience and sell more books ... and for an author, that's about as cool as it gets.

Leave a comment when you've accomplished this MemeMission! Publicly show your support for these great creators!


UltraCreatives Interview #9: Chris Brogan by J.C. Hutchins


This week, author J.C. Hutchins interviews social media expert Chris Brogan. Chris has been a blogger for the past 10 years, is well-respected in the blogging and social media space, and is renowned for his accessibility, excellent writing, and ability to connect with his audience. Chris often evangelizes about social media trends -- and we get into that in the interview -- but J.C. also asks about Chris' personality and world view, and the philosophies that power his daily life and adventures in social media.

The recording is a little noisy; through the miracle of Skype, J.C. chatted with Chris while Chris did some work at a coffee shop. The cheerful ambience adds to the listening experience. Enjoy the conversation!

Sites mentioned in this interview:

Subscribe to the free UltraCreatives Interview Series podcast -- and J.C.'s free sci-fi podcast novel trilogy, 7th Son -- by visiting the Podcasting Primer page. Be sure to watch the short "C2G (click, click, get)" video for easy-peasy instructions on how to quickly subscribe to this award-winning content.

This week's episode of UltraCreatives is sponsored by Audible. Begin your free trial today -- and receive a free audiobook -- by visiting

J.C.'s intro chatter includes:

  • A big "thank you" to listeners who are spreading the word about Scott Sigler's novel INFECTED, and its April 1 debut in bookstores everywhere. Continue to evangelize! Let's get Scott on The New York Times bestseller list!
  • Thanks to your feedback, J.C. will post informal "audioblog"-style updates in the podcast feed. Expect these to focus on his creative projects.


Killer Content: Free PDF of Scott Sigler's "INFECTED" by J.C. Hutchins

It's SCOTT SIGLER DAY here at! In addition to posting my UltraCreatives interview with The Cadaverous Antichrist, I am also proudly presenting the full PDF edition of INFECTED, which will debut in bookstores everywhere on April 1. Want an excerpt of this brilliant horror/sci-fi tale? You got it:

Perry awoke with a scream. His collarbone raged with pain, like he'd dragged a razor blade across the thin skin atop the bone, peeling back flesh like a cheese grater rubbed across some Cheddar. The fingers of his right hand felt cold, wet and sticky. A sunrise beam of light pierced his half-drawn curtains, lighting up the window frost crystallized on the pane. His room filled with the hazy glow of a winter morning.

In the dim light, Perry stared at his hands; they looked to be covered with chocolate syrup, thick and tacky-brown. He fumbled with the lamp on his night-stand. The bulb's glow lit up the room and his hands. It wasn't chocolate syrup.

It was blood.

Eyes widening in horror, Perry looked at his bed. Thin streaks of blood dotted the white sheets. Still blinking sleep-crust from his eyes, he ran to the bathroom and stared in the mirror....

Download the PDF below, or (if you're subscribed to this feed) enjoy it as it screams through the interwebtubes to your podcatcher. This is truly Killer Content, folks.

Pre-order Scott Sigler's INFECTED at today.

Learn more about Scott Sigler, INFECTED and his other works at

UltraCreatives Interview #8: Scott Sigler by J.C. Hutchins


It's the eighth episode of the UltraCreatives Interview Series, and this week J.C. chats with sci-fi/horror novelist and podcaster Scott Sigler.

Sigler has blazed new trails in publishing by podcasting his novels for the past three years ... and now, just days away from the debut of his novel INFECTED in bookstores everywhere, Scott discusses his professional drive, his creative inspirations, his unique story in publishing, the INFECTED release ... and even what frightens him.

This is a must-listen interview with the master of horror podfiction!

Links mentioned in the interview:

Two calls to action in this week's intro!

  1. Would you like to hear informal "audioblog"-style podcast updates from J.C. Hutchins about his upcoming fiction projects? Send him an email and tell him so!
  2. Spread the word for Sigler! Share this episode's shownotes URL with your friends, family members and bloggers you admire. Tell them about Scott's success story, and encourage them to evangelize this interview (which provides an excellent introduction to Scott and his work) on their own blogs. Let the world know about the April 1 release of INFECTED in bookstores everywhere!

Subscribe to the UltraCreatives Interview Series podcast -- and J.C.'s free sci-fi podcast novel trilogy, 7th Son -- by visiting the Podcasting Primer page. Be sure to watch the short "C2G (click, click, get)" video for easy-peasy instructions on how to quickly subscribe to this award-winning content.


(Note: J.C. is aware that there's a very brief "voiceover remnant" from the last UltraCreatives interview in this podcast. The interruption is two seconds long, and shouldn't detract from your listening experience.)

UltraCreatives Interview #7: Guy Kawasaki by J.C. Hutchins


Welcome to the seventh episode of UltraCreatives! This week, J.C. chats with Guy Kawasaki, prominent blogger, entrepreneur and venture capitalist. This conversation runs the gamut, from Guy's early years in Hawaii and at Apple Computer, to his current projects Truemors and Alltop. Equally important, Guy shares practical insights on identifying worthwhile creative/business ideas, public speaking and more. This one's a must-listen, folks.

Links mentioned in this episode:

Subscribe to the free UltraCreatives Interview Series podcast -- and J.C.'s free sci-fi podcast novel trilogy, 7th Son -- by visiting the Podcasting Primer page. Be sure to watch the short "C2G (click, click, get)" video for easy-peasy instructions on how to quickly subscribe to this award-winning content.

This week's episode of UltraCreatives is sponsored by Audible. Begin your free trial today -- and receive a free audiobook -- by visiting

Pre-interview chatter notes: J.C. enlightens listeners on these cool topics...


UltraCreatives Interview #5: Jason Calacanis by J.C. Hutchins


This week on UltraCreatives, J.C. interviews entrepreneur Jason Calacanis, CEO of, the world's first human-powered search engine.

During the chat, Jason explains the creative and business philosophies powering, the creativity an entrepreneur needs to succeed, his personal drive (and the life experiences that defined it), and more. The interview is enlightening for aspiring entrepreneurs, or people pursuing any creative endeavor.

Links mentioned in this interview:

In addition, J.C. mentions the Blogger & Podcaster magazine cover story featuring him and fellow podcast novelists Scott Sigler and Mur Lafferty. Find the online version of the article (written by "The Bitterest Pill" host Dan Klass) at the Blogger & Podcaster website.

For newcomers to, welcome! Learn how to subscribe to J.C.'s 7th Son podcast novel thriller trilogy by visiting the Podcasting Primer page. For more info about 7th Son and its awesome fans, view this Summer 2007 media kit PDF.

J.C. Hutchins and Scott Sigler featured on the cover of Blogger & Podcaster magazine by J.C. Hutchins

I am honored to report that podcast novelist Scott Sigler and I are the subjects of the February/March cover story for Podcaster & Blogger magazine. The article, titled "Fiction 2.0," was written by Dan Klass of "The Bitterest Pill" fame. Podcast novelist Mur Lafferty was also featured in the story. You can read it at the magazine's website.

I have never read a journalistic article that so brilliantly and eloquently captures the "vision" that podcast novelists share, why we do what we do, and the passion we have for our work, the podcasting medium, and our audiences. Klass' reporting is world-class, and his writing matches -- and in many cases, trumps -- any magazine cover feature you'd find on newsstands today. I am flattered by the coverage, and am honored to be recognized as a vanguard in this blossoming genre of podcasting.

If you've read the article and are visiting for the first time, thank you for your interest in my work. Feel free to explore the site, and experience the 100+ images, desktop wallpapers, photographs, music, and more ... all inspired by 7th Son, all created by fans. Please visit my Podcasting Primer page to easily subscribe to the 7th Son audiobook trilogy.

For existing fans of 7S, you'll be delighted to know that the Blogger & Podcaster article reveals the details of my next podfiction project -- titled 7th Son: Obisidan -- which will debut in May. I'll give more details on Obsidian in a future blog post.

My thanks go out to writer Dan Klass, editor Shelly Brisbin and the Blogger & Podcaster team for covering podcast fiction, and for so superbly capturing my love for my craft, and my listeners.