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HEY, EVERYBODY #021: State of the Book #4 /  by J.C. Hutchins

Whoops! J.C. accidentally titled this episode 20. Fixed!

Sweet! J.C. delivers another State of the Book address! In this episode, Hutch hooks you up with an update on book sales, and the 4 for 400 for 4,000 campaign.

Highlights also include: J.C.'s explanation of how sales of Personal Effects not only benefits him (the selfish bastard!), but also other new media authors ... and you; the sing-songy delivery of a website address, and a reminder about the cool free shit (including THE Sword of Blood) that you can win by spreading the word!

  • Purchase Personal Effects: Dark Art
  • PHASE TWO: Madness In The Streets
  • The Sword of Motherf***ing Blood Giveaway (Scroll to the bottom of the page for all the details.)
  • Matt Wallace's website

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

HEY, EVERYBODY #020 /  by J.C. Hutchins

J.C. may have been MIA for the last two weeks, but this week he's delivered two -- count 'em, TWO -- Hey Everybody! interview episodes.

Here's the second, featuring social media maven and brilliant roustabout C.C. Chapman. In the podosphere, C.C. is perhaps best known for his indie music podcast Accident Hash and for his instrumental role in the creation of Mevio's Podsafe Music Network (now called "music alley"). But but like most ultracreative folk, C.C. has an ever-evolving lineup of killer content and roles in the social media space, such as his marketing podcast Managing the Gray and his role as partner at The Advance Guard.

In this conversation, J.C. and C.C. chat about the changing landscape of social media, communicating effectively in this wild frontier, and more. It's an illuminating discussion, and by its end, you'll likely agree with J.C.'s introductory comments when he calls C.C. "The Bruce Lee of social media."

And remember: We need emotional content.

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show!

HEY, EVERYBODY #019 /  by J.C. Hutchins

After a two-week absence from your earbuds, J.C. is back with a new episode of "Hey Everybody!" -- this one featuring a fantastic conversation with Thomas A. Freese.

Tom is the creator of the Question Based Selling sales methodology, the #1 sales training method in the United States. Tom chat about his first book, Secrets of Question Based Selling, and his latest offering, the particularly timely The Complete Guide to Selling Yourself In Today's Competitive Marketplace. At every turn, J.C. ensures the conversation delivers helpful insights and advice for listeners well beyond the sales profession. There's some extremely resonant stuff in this interview, folks.

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

J.C. on the Typical Mac User Podcast /  by J.C. Hutchins

I recently had the great pleasure to appear on Victor Cajiao's terrific program, the Typical Mac User Podcast, to chat about Personal Effects: Dark Art, new media, creativity, and how Apple products and software play mission-critical roles in my creative endeavors. Victor, TMUP contributor George Starcher and I had a blast.

Victor has generously provided me the audio from that interview, and I'm delighted to share it with you. I also heartily endorse Victor's world-class show, and hope that you -- regardless of if you're an Apple fanboy or a hard-core PC user -- check it out. And for the photographers in my audience, check out Victor's stellar Typical Shutterbug Podcast, too!

--J.C.

Behold, the SWORD OF BLOOD /  by J.C. Hutchins

J.C. Hutchins and award-winning horror/thriller writer Matt Wallace have teamed up to unleash the coolest promotion in the history of the mothereffin' multiverse. By evangelizing J.C.'s new novel Personal Effects: Dark Art, you have a shot at winning a unique, priceless sword ... THE Sword of Blood.

This is a BATTLE READY, real-deal, no-messing-around REAL sword, from Matt Wallace's private collection. It is a replica of the sword wielded by Charles V of Spain. In 1519, Charles V was crowned "Roman Emperor"; at that time, no other leader had ruled such an inmense kingdom in human history. The sword's blade is forged in high carbon stainless steel, and is 40 inches long. It was crafted by Marto, the same company that created swords for the Highlander television series.

But it gets so much cooler. J.C. and Matt will write a flash fiction story, focused on the Sword of Blood ... and that story will be written on the blade of the weapon. This story will not appear anywhere else on the planet; it is written for an audience of one -- the person who wins the Sword of Blood. And to make this a true Sword of Blood, both J.C. and Matt will sign their names upon the sword in their own blood.

This sword originally cost hundreds of dollars, and is now truly priceless. Only one will be worthy to wield it.

How can you win THE Sword of Blood? Simple.

  • You must have a copy of Personal Effects: Dark Art on hand. (Borrow one from a friend. Order a copy here. If you can't obtain a copy, play them the videos at my homepage.)
  • You must conduct a "show and tell" of the novel and its transmedia items (IDs, biz cards, documents, etc.) to several family members or co-workers.
  • Simply show off the book, and tell your pals about the novel and its "out of book" transmedia experience.
  • You must pass out copies of the Order Form PDF (found below) to each person you chat with.
  • You can do this in your home, at a friend's house, or at your workplace.
  • You must document this Show And Tell session with at least one photograph.
  • Email that photo to J.C. at 7thSonNovel.com by July 31.

One worthy participant will be selected at random, and will receive THE Sword of Blood, featuring a flash fiction story written upon its blade and signed by its authors in their blood. This sword ruled the Roman Empire. It is more than worthy of your effort. In fact, the real question is: Are you worthy to possess it?

The contest ends July 31, 2009, so there's no time to waste. Print out the Order Form PDF for your peeps (found below), and get showing and telling. Be sure to document your efforts, and send at least one photo to J.C. at 7thSonNovel@gmail.com.

HEY, EVERYBODY #018 /  by J.C. Hutchins

It's another terrific interview this week, featuring brilliant storyteller and musician Phil Rossi. The man chats with J.C. about the upcoming print release of his novel Crescent, his new transmedia podcast novel Harvey, the craft of writing, and much more. It's a red-hot episode!

  • Purchase Personal Effects: Dark Art
  • PHASE TWO: Madness In The Streets
  • The Sword of Motherf***ing Blood Giveaway (Scroll to the bottom of the page for all the details.)
  • Phil Rossi's website

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

HEY, EVERYBODY #017: State of the Book #3 /  by J.C. Hutchins

Hot damn! Personal Effects: Dark Art continues to chug along most mightily as J.C. serves up another State of the Book address. Highlights also include: J.C. going off on a 1980s G.I. Joe cartoon tangent, J.C. nearly choking to death on-air, the return of the invisible toasting glass, J.C. chatting about the Sword of Blood giveaway, and the new goal we have as Personal Effects fans -- the 4 for 400 for 4,000 campaign. Download this sonuvagun, like, now.

  • Purchase Personal Effects: Dark Art
  • PHASE TWO: Madness In The Streets
  • The Sword of Motherf***ing Blood Giveaway (Scroll to the bottom of the page for all the details.)
  • Matt Wallace's website

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

HEY, EVERYBODY #016 /  by J.C. Hutchins

J.C. interviews writer/podcaster/vidcaster/dark god Matt Wallace in this epically-awesome conversation. You will not only be introduced to the badassery that is Mr. Wallace -- you will bear witness to history in the making as J.C. and Matt announce the most compelling, amazing and jaw-droppingly cool giveaway ever conceived, like, EVER. Get ready to say, "Oh, shit."

  • Purchase Personal Effects: Dark Art
  • PHASE TWO: Madness In The Streets
  • The Sword of Motherf***ing Blood Giveaway (Scroll to the bottom of the page for all the details.)
  • Matt Wallace's website
  • Jonathan Maberry's website

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

Personal Effects: Dark Art excerpt episode 1 /  by J.C. Hutchins

Welcome to the first of at least two Personal Effects: Dark Art audio excerpt episodes. It is my supreme pleasure to present Chapters 1 and 2 in this episode.

SYNOPSIS: Zach Taylor strides into Brinkvale Psychiatric Hospital, and is presented with his strangest case to date: Martin Grace, a blind serial killer.

HEY, EVERYBODY #015: State of the Book #2 /  by J.C. Hutchins

In which J.C. briefs you on Week Two sales of Personal Effects: Dark Art, tells you about his ambitious Phase Two project, and educates you on the importance of Getting Your Ass To Mars.

  • Purchase Personal Effects: Dark Art
  • PHASE TWO: Madness In The Streets

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

Phase Two: Bring J.C. To Work Day /  by J.C. Hutchins

You are in a position to make a positive impact on the fate of Personal Effects: Dark Art. It's time to shout the news from the rooftops ... and I'm giving you some tips and tools to help. Here's one; find more at the PHASE TWO: Madness In The Streets page.

Bring J.C. To Work Day!

Here's a crazy cool idea: Host a quick "show and tell" event at your workplace or home, in which you show off Personal Effects and its awesome transmedia items. Tell your pals about the book, some of the plot, whatever you like ... and then get me on the phone to talk about it!

I'll spend some time with you and your friends/colleagues, chatting about the novel, or whatever they'd like to talk about. This could be particularly useful for businesses, as we can discuss topics well beyond Personal Effects, such as internet marketing, building communities, social media tools, the works! It's free advice and insight, and helps you show off the book to peeps. And if you do this at work, you'll be on the clock, which means you're getting paid to evangelize the book! Everybody wins!

Use the contact form below to give me a shout, and we'll get the ball rolling. I'm looking forward to personally chatting with you and your friends/colleagues!

HEY, EVERYBODY #014 /  by J.C. Hutchins

This episode, J.C. interviews supremely talented novelist Jeremy Robinson, author of Antarktos Rising, Kronos and the new horror/technothriller Pulse. Despite J.C. being such a big fan, he keeps his geekout moments to a minimum. Cool links/mentions in the episode:

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

Phase Two: Personal Effects posters /  by J.C. Hutchins

You are in a position to make a positive impact on the fate of Personal Effects: Dark Art. It's time to shout the news from the rooftops ... and I'm giving you some tips and tools to help. Here's one; find more at the PHASE TWO: Madness In The Streets page.

Print Some Posters

What's this? Five gorgeous, full-color 8.5" x 11" posters that you can print and post on community bulletin boards, at your school, workplace, favorite local business, or comic book shop? Damn, Hutch, you're thinking, you make it so easy for me to spread the word about Personal Effects: Dark Art's awesomeness! It's what I do, champ. Click, print, post. Boom goes the dynamite.

Document your poster evangelism, send me email ( 7thSonNovel@gmail.com ), and you'll be in the running for a signed copy of the book, or other PE:DA swag.

Phase Two: Chapters 1-4 of Personal Effects: Dark Art /  by J.C. Hutchins

You are in a position to make a positive impact on the fate of Personal Effects: Dark Art. It's time to shout the news from the rooftops ... and I'm giving you some tips and tools to help. Here's one; find more at the PHASE TWO: Madness In The Streets page.

Give Away The First Four Chapters

Wanna give your pals a sneak peek of Personal Effects: Dark Art? I'm here with the hookup. The first taste is free, and it's a doozy. Your friends will be drooling for more.

Download the PDF below. Email it to peeps. The file is less than 2MB, so it won't choke their email service. CC me on your email ( 7thSonNovel@gmail.com ), and you'll be in the running for a signed copy of the book, or other PE:DA swag. Spread the insanity.

Phase Two: Bookstore order form /  by J.C. Hutchins

You are in a position to make a positive impact on the fate of Personal Effects: Dark Art. It's time to shout the news from the rooftops ... and I'm giving you some tips and tools to help. Here's one; find more at the PHASE TWO: Madness In The Streets page.

Purchase A Copy

If you haven't acquired a copy of Personal Effects: Dark Art, I (predictably) urge you to do so. While you can order online, I encourage you to visit your local bookstore and buy it there. This sends a strong transmission to booksellers to stock the book, and illustrates demand for this bad puppy.

Be sure to print out the smokin' hot PDF found below, fill it out and take it to the bookstore, in case the store doesn't have Personal Effects in stock. Your special order is another way to showcase demand for the book.

Hutch appears on "Bibliotech" /  by J.C. Hutchins

Fellow new media novelist Mark Jeffrey (who's also the CTO of Mahalo; check out his cool UltraCreatives interview here) recently invited me to appear on his new Internet video program Bibliotech, which covers emerging trends in publishing. The show is fresh from the idea factory; I appear in episode two. But based on past interviews, and Mark's presence and expertise in storytelling and the social media space, I imagine Bibliotech will have long legs indeed. It was an honor to appear on the show. Learn more about Bibliotech here.

HEY, EVERYBODY #013 /  by J.C. Hutchins

J.C. drops some hints about cool Personal Effects: Dark Art "Phase Two" announcements that are coming up, and then dives right into his interview with Earl Newton, the creator and executive producer of Stranger Things. It's an awesome interview, packed with lots of chatter about storytelling, filmmaking, and creative philosophies.

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.

Like what you hear? Please leave a comment, and tell a friend about the show, and about Personal Effects: Dark Art!

Personal Effects video book review by "The Creative Penn" /  by J.C. Hutchins

I woke up to this astoundingly cool Personal Effects video book review by Joanna Penn, an incredibly talented writer and new media evangelist. Joanna preaches the power of innovative publishing and promotion techniques at her blog The Creative Penn, a must-read for authors. I'm flattered Joanna enjoyed the book so much, and shared it with her viewers!

Head over to The Creative Penn for more creative inspiration regarding publishing and promotion!

--J.C.