I submit this for your consideration: Expand and improve your media vocabulary. It might positively impact your career now, and certainly will in the future.
I define "media vocabulary" as the various media one uses to tell resonant stories. Since most readers of this blog are authors, I reckon we're fluent in the vocabulary of text-based storytelling. But how many of us have more than a pedestrian consumer's knowledge of other media such as video, audio, photography, or graphic design? How many of us use those media in our stories?
Based on anecdotal and professional experience, I believe in my marrow that now is the time for talespinners to get savvy with several storytelling media. Within years, I expect we'll see an explosive rise of enhanced ebooks, app-based fiction and transmedia narratives that will leverage technologies and trends that have already become mainstream.
Fret not, hand-wringing wordherding purists: These multimedia, aka "transmedia" -- or as I sometimes call them, "mergemedia" -- stories will never replace a printed book or text-only ebook. But publishers will soon get into the enhanced narrative business in a big way, and will keenly quest for stories that organically incorporate disparate media into cohesive, resonant narratives.
And who better than you to deliver that very thing? You'll be a hot tamale, on the front lines of a business trend that'll reinvent the way audiences experience stories.
Few authors are prepared for this dramatic storytelling shift. I'm blessed to say I'm one of them. I recently co-wrote a novel that included tangible artifacts that came with the book -- real-life, convincing items such as IDs, business cards, family photos and more. These artifacts had clues hidden within them. When readers combined clues in the novel's text with clues in the artifacts, they could experience more of the story in other media: audio phone messages, fake character blogs, websites of locales mentioned in the book, and more. They learned aspects of the story my novel's hero never discovered -- including a beyond-the-book twist ending.
I've dabbled in video storytelling. I've written screenplays for an animated web series. I was Head Writer for an immersive transmedia online narrative that promoted a Discovery Channel show. I've recorded my own audio fiction, been a voice actor for more than a dozen other audio fiction projects, incorporated photography and graphic design into my stories ... and even crafted book promotions that invited my fans to become "patients" in my fictional insane asylum.
Am I exceptionally gifted in all of these media? Of course not. But I'm clever, creative and curious enough to know it's in the best interest of my career to bust beyond any self-inflicted Perception Prison and just be a "writer" or "novelist." I'm a multifaceted Storyteller. If I can't stellarly execute a particular multimedia storytelling element, I'll ask around until I find someone who can help realize it for me. That's what the Internet is for.
I understand, as you should, that different media convey different narrative information and evoke different emotional reactions. We, as storytellers, should absolutely leverage that to our advantage. Consider this:
- A smartly-crafted paragraph about an elderly woman's house burning down
- A photograph of her porcelain doll collection by the window, ablaze
- Video of those doll's faces shattering from the intense heat
- An audio recording of the woman wailing at her loss, with the roar of the inferno and sirens in the background
Now consider these related -- yet unique and equally emotionally resonant -- elements presented together in a cohesive, organically-constructed narrative, experienced on a hand-held device. An iPad. An iPhone. The next generation Kindle. A laptop. Doesn't matter.
What matters is this isn't a gimmick. This is, very likely, the future of storytelling.
By dipping your toes into media other than text -- be it writing for the screen or comic book, envisioning cool opportunities to take your story "beyond words" and into a medium that appeals to an entirely different sense (and evoke unique emotional reactions), or developing and deploying story-enhancing online destinations (such as a fictional company's website) -- you're expanding and improving your media vocabulary. This will expand and improve your storytelling skills, and will differentiate you from the thousands of other writers who merely put one word in front of the other.
Differentiation is good for business. As I wrote this post, I received an email from an independent game developer who wanted to hire me for some voice acting work. That opportunity never would've occurred had I not expanded my media vocabulary to include audio storytelling years ago. (I said yes to the offer. That's paid work, homes.)
Same goes for my transmedia novel work and the Discovery Channel gig. I created narratives using several media, became well-known for them, and was hired to participate in those projects. I can't guarantee that you’ll experience similar opportunities, but your chances are hella better when you get experimental and go beyond your creative comfort zone.
How do you start down this path? I won't waste precious words, or your time, with a technical how-to. We're nowhere near ready for that. Instead, let me offer some thoughts on how to get your creative mind into the philosophy fueling my perspective. You’ve spent years crafting tales with words. You need to think beyond words.
Noodle on your work in progress, and then ask yourself questions such as:
- Are there ways to incorporate narrative portals to, say, a website where more narrative information can be delivered in an unconventional way? (Such as a character's video blog.)
- Can you leverage real-life everyday objects and conventional behavior in new and interesting ways? (Such as including a phone number in your story --which is actually a free Google Voice number you've registered -- for people to call and hear a message from the antagonist.)
- Are there familiar items that can enhance your narrative by adding an element of "real world" credibility to your story? (Such as fake classified blueprints, viewable at a password-protected website -- a site mentioned in your story.)
- Can you deliver a kind of real world interaction between your audience and characters? (Such as a blog written by your character, who responds to fans who comment on her posts.)
I'm scratching the surface here -- only your personal knowledge of your story and creative curiosity can determine if what you're presently writing can benefit from these "beyond the page" experience-based narrative tools. But my point should be clear: these narrative opportunities exist, and can be downright cheap (or free) to execute.
We storytellers now stand at the convergence of several world-changing trends: cheap tools to help us create multimedia story elements … increasingly available (and affordable) Internet access for consumers … portable digital devices that can talk to the Web and play that multimedia … and an always-on 24/7 resource (the Web) that can put us in touch with creators who can assist us, should we not have the skills to execute our projects on our own.
There's never been a better time in history to be a storyteller -- and there will likely never be a better time for you to become a first mover in what will soon become a prosperous storytelling space. If you're reading the same writing on the wall that I am, you'll want to start expanding and improving your media vocabulary.
You don't need to be an expert. You just need to be creative, and ask for help if you can't execute on your own.
Don't let the future of storytelling pass you by. It's already here.
--J.C.
