Follow-Up: Winter Is Coming. by J.C. Hutchins

If you were dazzled by my recent Game of Thrones scent-based transmedia experience -- and were curious to learn where that unusual rabbit hole might lead us -- you'll be interested to read this email I received today from HBO:

Dear JC,

Thank you so much for sharing the Game of Thrones scent experience with your audience. We wanted to let you know that fans can now take the next step in this unique sensory journey by visiting

The Maester's Path is an interactive journey into the world of Game of Thrones, where players can vie to become "maesters," the healers, teachers and advisers of this world.  Maesters wear chains as a symbol of their learning, each link representing one discipline. Players at earn "links" in their chains by completing a series of online challenges. In fact, the clues to answering the first of those challenges were hidden within the scent recipes you received.

The experience begins at -- we hope you and your readers may find it interesting.


The HBO Marketing Team

I visited the site -- it's incredible -- and savvily conquered the first online challenge. You can too, by checking out the photos at my original post about the GoT box, and then heading over to Your keen eyes and curiosity will be rewarded!

I wish HBO the best of luck with its GoT campaign and series!


Winter Is Coming. (A Transmedia Fiction Experience with J.C.) by J.C. Hutchins

This afternoon, a package from HBO arrived at my doorstep. Curious, I grabbed my vidcam and documented what quickly became not only an awesome "unboxing" video, but an amazing -- and remarkably unconventional -- narrative journey. Ride shotgun with me as you get an unfiltered, as-it-happens look at this amazing HBO package as I experience it ... and learn a little about the world of HBO's upcoming fantasy series Game Of Thrones (based on the terrific novel series by George R.R. Martin) along the way.

For viewers who want a closer look at the images seen briefly in the videos, check the gallery below for larger versions.

And do be careful out there. Winter is coming.


Click the image thumbnails below to view detail shots of the HBO package. (Click your browser's "back" button to return to this page, and the gallery.)