In this episode, Campfire partner and Chief Creative Officer Mike Monello gives us a rare behind-the-scenes glimpse into the Blair Witch mythology and how to navigate the fine line between creative storytelling, marketing and clients. He also discusses "Dark Score Stories," Campfire's transmedia campaign that supported the release of Stephen King's Bag of Bones. Links from this show:
- BBC Interview with Alison Norrington
- Campfire New York
- Legend of the Sacred Urns
- Art of the Heist
- True Blood
- My Home 2.0
- Game of Thrones
- Dark Score Stories
- 2012 Guinness Book of World Records Gamer’s Edition
- ARGNet
Tell us what you think of the show by giving co-host Steve Peters and I a shout at info at storyworldpodcast dot com!