Killer creative idea required; money optional / by J.C. Hutchins

I'm all about crafting killer content and/or promotions on the cheap. This mostly hails from a lack of fundage, but even when I do have cash on hand, I do my very best to craft memorable, professional content without spending a dime.

I have no idea if the creators of this brilliant video for "Again and Again" laid down moolah for the project, but there's no reason they should have. Armed with a great idea and household technology, they created an ultracreative -- and fun -- presentation. It's so effective, I'm going to buy the song.

How are YOU crafting resonant, zero-budget content?