"Personal Effects: Dark Art" Book Trailer #1 / by J.C. Hutchins

Personal Effects: Dark Art is more than a book -- it's an experience. Combining the narrative drive of a novel with a brainbending Alternate Reality Game, it blurs fiction and reality, making you part of the story. (Learn more about the book -- and pre-order it -- here.) Personal Effects: Dark Art is a genre mash -- part thriller, part procedural, part supernatural horror.

Personal Effects: Dark Art is fiction like you've never experienced -- and it deserves an equally innovative book trailer video. This ain't your father's book trailer. It's an ambitious mashup: part trailer, part author blurb. It was assembled on a shoestring budget, though I insist you'd never know.

Co-producer/editor Michael Bekemeyer and I spent months crafting this video for you. It's the first in a series; expect more "vlurb" installments in the weeks ahead, each featuring testimonials from icons in the horror storytelling industry. We're rewriting the rules of book promotion. We want you along for the ride.

Crank it up, and enjoy. And ... if you're feeling generous ... evangelize.

Please spread the word about this groundbreaking video promotion. Email your friends. Embed the video on your blog. Rate it. Comment on it. If you think this video is worthy of sharing, please do what you can to spread the word.

More videos are coming. Be afraid of The Dark.

Personal Effects: Dark Art. In bookstores everywhere this June.