THE BENT BULLET
"An extraordinarily detailed alternate history."
"A blend of Oliver Stone's JFK and classic Chris Claremont storytelling."
"Of all the JFK conspiracy theories, this one, albeit fictional, seems to make the most sense."
"An impressive deep-dive that blends fiction and actual events in a way that will help stoke fanboy fever."
In 2013, Ignition Creative hired J.C. to help create content for an ambitious and immersive magazine-style website set in an alternate history — the dystopian setting for the blockbuster film X-Men: Days of Future Past.
Inspired by the iconic comic storyline of the same name, parts of Days of Future Past are set in a nightmare alternate future in which X-Gene mutants (such as X-Men members Wolverine and Charles Xavier, and the villainous Magneto) are hunted and imprisoned by government forces. In this alternate timeline, mutants are now an endangered species, and will soon make a final stand against their oppressors.
How was this tyrannical alternate Earth created? How did history unfold differently? Ignition Creative explored this in its multi-website campaign; J.C. contributed to its Bent Bullet experience. The Bent Bullet's website reveals a radically different cause for the Nov. 22, 1963 assassination of John F. Kennedy, inspired by moments seen in Days of Future Past and its prequel, X-Men: First Class.
Working from an outline and vision created by Ignition's creative team, J.C. immersed himself in JFK assassination history, lore and conspiracy theories. He also deep-dived into X-Men canon. Leveraging his skills as a former newspaper and magazine writer, J.C. crafted a 5,000-word investigative journalism-style article and other text to accompany the site's numerous engaging multimedia assets.
The end result: A plausible alternate history (and in-canon) explanation for the JFK assassination, presenting the diverse agendas and ruthless personalities surrounding the killing. The story culminated with Erik Lehnsherr — Magneto himself — named as the assassination's prime suspect by the Warren Commission, and his subsequent trial and conviction. But as with all conspiracy theories, the "official" story isn't the only one. Did Magneto really kill Kennedy? The Bent Bullet article hints at something more...
The attention to historical detail and nods to X-Men canon weren't unnoticed by the entertainment and industry press. "It’s surprisingly fun, and when you dig in, there are actually some intriguing revelations about Days of Future Past," wrote Entertainment Weekly. Added MediaBistro's Agency Spy: "Well worth the time of even casual fans or curious parties... An immersive, intriguing, and just plain fun web experience."
J.C. worked closely with Ignition's writers and producers to ensure the alternate history he helped create in The Bent Bullet was plausible, and compatible with the story seen in director Bryan Singer's film.