Pass the Chips

My new personal mantra when it comes to writing:

Potato chips, not pearls.

Meaning: Nearly everything I write will be consumed quickly and compulsively. It's disposable. I must move fast to keep pace. Be less precious. Make it peppy, hit my goal, drop the mic and GTFO. Do it all over again.

I'm realizing the greatest sin I've probably committed as a writer—for both my non-fiction and fiction work—is obsessing about craft. Only I (and wanker writers like me) see the seams, the stitch-marks, the misplaced commas.

Nearly everyone else just wants yummy potato chips. 

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J.C. Hutchins

J.C. Hutchins is an award-winning freelance transmedia writer, experience designer and novelist. He helps agencies and entertainment companies create multi-channel narratives to achieve their creative and business goals.