Damning the NRA's "Gun Range" Game

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Video game enthusiasts who criticize the NRA for releasing a "gun range" iOS game (after the NRA recently, and shamefully, blamed video games for inspiring violent behavior) are falling into a trap. The NRA's "gun range" game doesn't fire ammo at living creatures, and — I presume — encourages gun safety and responsible use.

By screaming about the NRA's iOS game and its irony, gamers are actually providing opportunities for the NRA to showcase the disparities between its "responsible" game and the undeniable ultraviolence seen in most other video games.

It's a honeypot, guys. Be critical, but be thoughtful with that criticism.

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J.C. Hutchins

J.C. Hutchins is an award-winning freelance transmedia writer, experience designer and novelist. He helps agencies and entertainment companies create multi-channel narratives to achieve their creative and business goals.