Today, J.C. chats with Mike Knowlton, co-founder of Murmur, a studio/technology company that creates and distributes a new breed of entertainment called "Social Films."
The company recently released its first story in this genre, a Facebook-based film/interactive narrative called Him, Her and Them, which Mike produced.
Mike shares an in-depth perspective about the unique aspects of Social Filmmaking, the interactive elements of Him, Her and Them, and the creative and marketing challenges he and his team encountered during the production of the experience.
Mike also shares some information about the cool meetup organization Transmedia NYC, a terrific resource for creators of all fields.
If you're keen to see a fascinating evolution of filmmaking and storytelling, this interview is a must-listen.