He falls for the Facebook. He is killed by ad.

I occasionally post a peculiar message on Twitter and Facebook -- "He falls for the booty. He is killed by knife." -- because it's an undeniably weird frickin' thing to say, and because its strange backstory amuses me. But I got my own dose of strangeness when I posted the message to Facebook today. Behold, why I both loathe and begrudgingly admire Facebook's user profiling technology:

booty

As one of my pals on Facebook reported, "Only 824 people like the booty? This surprises me!" :)

--J.C.