"Personal Effects: Dark Art" Video Trailer #9 - Mike Monello

I've had the great fortune of meeting Mike Monello, a person I consider one of the most brilliant marketers on the planet. Why? Because he understands the most critical component of all evangelism: storytelling.

He was a co-producer on The Blair Witch Project -- and equally significant, produced and edited the legendary quasi-documentary Curse of the Blair Witch, which was released on the Sci-Fi Channel 10 years ago. That short film -- and the (mostly) online-fueled word of mouth campaign that followed -- helped make Blair Witch a bona-fide cultural phenomenon.

It was the unconventional, immersive, fiction-meets-reality narrative of Blair Witch and Curse of the Blair Witch that moved viewers, and compelled them to share that story with friends and family. Mike played a critical role in that. With the company he co-founded, Campfire, he's gone on to create and/or supervise transmedia campaigns for True Blood, F.E.A.R. 2, Terminator: Salvation, and other brands.

And now he's here, to tell you what he thought about Personal Effects: Dark Art. We are days away from the book's release in bookstores everywhere. Pre-order the novel, or visit your favorite bookstore on June 9 to purchase a copy.

As always, co-producer/editor Michael Bekemeyer gets a big salute for his editing skills. Find the first eight trailers here.

Word of mouth is the key to Personal Effects: Dark Art's success. Spread the word about this awesome video promotion by embedding the video on your blog. Email this page to friends. Tweet it. Facebook it. If you think this video is worthy of sharing, please do what you can to spread the word.

More videos are coming. Personal Effects: Dark Art. In bookstores everywhere this June. Pre-order now.

--J.C.

"Personal Effects: Dark Art" Video Trailer #7 - Patrick Lussier

Longtime Wes Craven collaborator and 7th Son fan Patrick Lussier creates masterfully-paced works of cinema. In addition to editing the Scream trilogy, Red Eye and other great Craven thrillers, Lussier is the director of the superb horror thrillers My Bloody Valentine 3D and White Noise 2. The man knows good stories. Behold, as the man endorses Personal Effects: Dark Art. I'm stone-cold flattered by his vlurb.

Watch his testimony. Pre-order the novel. Toss a copy of Lussier's My Bloody Valentine 3D and White Noise 2 in that online shopping cart while you're at it.

As always, co-producer/editor Michael Bekemeyer gets a big salute for his editing skills. Find the first six trailers here.

Word of mouth is the key to Personal Effects: Dark Art's success. Spread the word about this awesome video promotion by embedding the video on your blog. Email this page to friends. Tweet it. Facebook it. If you think this video is worthy of sharing, please do what you can to spread the word.

More videos are coming. Personal Effects: Dark Art. In bookstores everywhere this June. Pre-order now.

--J.C.

"Personal Effects: Dark Art" Video Trailer #6 - Stephen Woodworth

Stephen Woodworth is a master craftsman of spine-tingling supernatural thriller novels. His Violet series inspired me to write my own thriller series, 7th Son, and the worlds he's created are inspired and terrifying. I'm proud to know that he enjoyed Personal Effects: Dark Art.

Watch his vlurb. Pre-order the novel. Toss a copy of Woodworth's Through Violet Eyes (and other books in the Violet series) in that online shopping cart while you're at it.

As always, co-producer/editor Michael Bekemeyer gets a big salute for his editing skills. Find the first five trailers here.

Word of mouth is the key to Personal Effects: Dark Art's success. Spread the word about this awesome video promotion by embedding the video on your blog. Email this page to friends. Tweet it. Facebook it. If you think this video is worthy of sharing, please do what you can to spread the word.

More videos are coming. Personal Effects: Dark Art. In bookstores everywhere this June. Pre-order now.

--J.C.

"Personal Effects: Dark Art" Video Trailer #5 - Matt Wallace

Meet Matt Wallace, the Parsec Award-winning undisputed new master of splatterpunk fiction. An ex-professional wrestler who writes stories that'll give your nightmares nightmares, the man is a force of nature. He's unshakable. Until he read Personal Effects: Dark Art...

Watch the vlurb. Pre-order the novel. Toss a copy of Wallace's The Next Fix in that online shopping cart while you're at it.

As always, co-producer/editor Michael Bekemeyer gets a big salute for his editing skills. Find the first four trailers here.

Word of mouth is the key to Personal Effects: Dark Art's success. Spread the word about this awesome video promotion by embedding the video on your blog. Email this page to friends. Tweet it. Facebook it. If you think this video is worthy of sharing, please do what you can to spread the word.

More videos are coming. Personal Effects: Dark Art. In bookstores everywhere this June. Pre-order now.

--J.C.