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ARGfest Keynote 2011: “Getting To Good”

I had the great honor of presenting the keynote speech at ARGfest 2011 (Aug. 18-21), a convention that celebrates transmedia storytelling and gaming. I was humbled by the transmedia community’s kindness and support.

During my presentation, I shared the important creative and business lessons I’ve learned during my 15 years a professional storyteller, and discussed a critical ingredient in becoming a creative professional — something I call “getting to good.”

Many thanks to Brandie Minchew (@OctoberDreaming on Twitter) and ARGN.com for providing the audio recording from the event. I hope you enjoy it.

–J.C.

Podcast: Interview with Jim Babb, Transmedia Storyteller and Game Designer

Today, J.C. speaks with Jim Babb, a New York-based creator who uses transmedia storytelling methods, game design and people’s curiosity to create fun stories that inspire audience participation. The latest project he and his company Awkward Hug are overseeing is the brilliant and charming Socks Inc.

In this chat, Jim shares how he was first exposed to unconventional storytelling, and how it influenced his life and career … and how it directly impacted the development of Socks Inc. Along the way, we’ll learn how Jim incorporated filmmaking, games, play and — most important — audience interaction into his projects. It’s a delightful conversation about a very fun (and funny!) online-meets-real-world narrative.

In Which I Introduce Myself

It is my earnest hope that a mutual friend’s tweet or Facebook post brought you here. I appreciate your curiosity for clicking that link — and since I also appreciate your time, I’ll be quick.

I’m J.C. Hutchins. I’m a freelance storyteller. I’d like to work with you.

I write transmedia experiences, novels, screenplays and more, all for hire. My trilogy of technothriller novels, 7th Son, was optioned by Warner Bros in 2009.  A book I co-wrote, Personal Effects: Dark Art, is now in development as a Starz TV series.

My original stories have been enjoyed by tens of thousands of people in more than a dozen countries. My for-hire work has connected with hundreds of thousands. I continue to develop original IP, work with creators to expand new IP, and collaborate with agencies to enhance existing IP.

I also help craft multimedia marketing campaigns that create memorable connections between people and products. Most of these products were my own. Others were more high profile, such as toys (Nanovor) and television series (Discovery Channel’s The Colony).

I’ve worked with pioneers in the transmedia storytelling space such as Jordan Weisman, and agencies that innovate branded storytelling experiences such as Campfire. I live to collaborate, rev it to the creative red-line when needed, and consider deadlines immovable objects.

Do you need a fleet-footed creator to help your company or client achieve its business goals? I might be able to help. Download my creative resume to see what I’ve been up to recently. If my skills and accomplishments ring your bell, toss my name in your Rolodex.

And please, introduce yourself. I’d love to learn more about you, and answer any questions you might have about me or my work.

Thanks again for your curiosity and consideration. I hope to hear from you soon.

Improve Your Authorial Voice Not By Writing, But By Watching

Note: This post originally appeared on the website WriterUnboxed. This is the one of several WU guest posts I’ll reprint here on my site.

I love reading prose fiction — but in my heart of hearts, I’m a movie junkie. It’s a brilliant way to economically tell stories, and I enjoy the creative constraints the medium has: running time, MPAA ratings, budget. The mission? To cram as much narrative — both spoken and unspoken — into the frame as possible.

Notice that I said “unspoken.” That’s key. I believe prose fiction writers can easily learn about voice by watching and studying movies — especially when they pay attention to those unspoken bits.

Writing great books and short stories hinges greatly on your authorial voice — but always remember that your voice requires tonal flexibility. This can be defined by a character’s point of view, the pacing of a scene, or what’s happening in that scene. Thoughtful characters and slower-paced scenes can permit a more lyrical authorial voice; peppy characters and action sequences often demand something else.

Now I can’t tell you how to craft your voice; I believe your personal world view defines most of that. I also believe that the best authorial voices don’t attract attention to themselves. But if you’re looking for ways to appropriately use your voice for characters and scenes, I suggest popping in a DVD, muting the volume, and watching what unfolds.

Don’t watch the actors. Try to ignore the blitz-cut editing. Forget trying to decipher what’s being said. Instead, look for what’s happening in the frame overall — mostly the use of colors, color saturation and lighting. In the hands of filmmaking masters, these techniques represent the invisible art of cinema: the ability to wordlessly evoke emotion. To me, they represent the “voice” of the overall film, or a particular scene.

I think there’s wisdom there … and if you look for patterns, you’ll find them. For instance, most films these days depict workplace interiors — no matter how much sunshine is streaming through the locale’s windows — as cold, emotionless, antiseptic places. Filmmakers achieve this by clever lighting, or by processing the film (or digital footage) in such a way to suck the color from the moving images. The result is often a gray- or blue-tinged scene, with its characters looking as happy as a herd of zombies.

This is an immediate, visually tonal manipulation of the story. A word of dialogue may never be uttered, and yet we’re emotionally steered in a particular direction. Our brains “get it,” even if we as viewers never consciously get it.

Contrast that with movie scenes that take place in a happy home. There’s often lots of lush, warm-colored wood, and amber, creamy tones in the frame. Subconsciously, our brains do the math: our society associates this palate of colors with warmth and comfort. Again, the “voice” of the unfolding narrative invisibly connects the overall setting with how the audience should be feeling.

We’ve all seen the original Star Wars movie. Contrast the earthy, oil-stained interior of heroic Han Solo’s Millennium Falcon spaceship with the spartan hallways of the villains’ Death Star battle station. This visual information alone conveys everything we need to know: the good guys are scrappy, underfunded ragamuffins … and the bad guys are (literally) as imperious as it gets.

If you can make the esoteric leap from the visual voice of cinema to the narrative voice of prose fiction, you’ll notice ways to appropriately use your authorial voice when handling specific characters, scenes or events within a scene. Just as oil stains would be forbidden in the halls of the Death Star, certain words and writerly observations would appear incongruous in particular scenes.

Is a violence-packed action sequence best served by lyrical, multisyllabic flowery prose? Probably not. Does a contemplative scene work best with clipped, one- or two-word paragraphs? Probably not. Using creative flexibility in your narrative’s tone, vocabulary and sentence structure is absolutely critical to capturing the emotional core of your story. You may have a distinctive authorial voice, but be sure to tweak it as needed, depending on what’s happening in your tale.

If you can do that, you’ll control the invisible — yet critical — art of emotionally moving people.

So pop in a few DVDs, and dial down the volume. See what filmmaking maestros do with color, set design and other visual cues, and try applying those tonal techniques to your own writing voice.

–J.C.

Make Friends. It’s Good For Business.

Note: This post originally appeared on the website WriterUnboxed. This is the one of several WU guest posts I’ll reprint here on my site.

There comes a point in the life of your Work In Progress when — hot dog! — it’s no longer a Work In Progress. The sucker’s done, you did it … heck, you frickin’ nailed it, and the time has come to query agents, or present it to your agent or editor, or self-publish. The rest of this essay assumes that your work will resonate with the appropriate gatekeepers, and soon soar beyond your grasp, off into the world, to be consumed by an audience.

This distribution could come in the form of a big-name publisher, an indie press, DIY-fueled print on demand, self-recorded audio podcast, home-brewed blog serialization … whatever. Point is, it’ll be out there. But unless you’re blessed with an existing audience (fancy-pants publishers call this a “platform,” though I prefer the term “wicked awesome fans”), few people are going to know about it. Your brilliant tale is bobbing in a sea of other brilliant tales. Your signal is lost in all that noise.

To leave the success of your work completely in the hands of a publisher publicist is foolish; that professional may be talented, but he’s pimping at least 20 other books this month, and is spread so thin, he gives Silly Putty a run for its money. To believe that random word of mouth alone will differentiate your stuff from other novelists’ is equally wrongheaded; how can people gab about something they don’t know exists? You’re a writer, which means you’re probably broke, so self-funded ads are out of the question. And doggone it, Oprah isn’t returning your calls.

There’s a dozen-dozen ways to combat the great enemy Obscurity — but I recommend making friends. It’s good for business.

Cranking out that novel (or other creative work) was a solitary act: It was just you and the words. Now that it’s in the wild, you’re personally, ethically obligated to give it every chance to succeed. Reaching out to published peers and influencers can help. By contacting fellow players in the industry, you can earn the attention of colleagues, share your content across multiple fan-bases, and increase awareness for your work.

Now remember, making friends is good for business. And business is what you should be most concerned about, now that you’re staring down the howitzer barrel of earning out that advance. Make-believe time is over. You’re no longer a wordsmith; you’re a businessperson. It’s time to strategize. You gotta move books, man.

So make friends. Do some research. Find online-savvy authors in your genre — or compatible genres — who like to blog, are on Facebook or Twitter, or release content in other interesting ways (like podcasting). Examine what they’re talking about in these spaces, especially if they’re talking about other authors. This is a good thing, particularly if you’re already a fan of their work. This is an opportunity to make friends. Continue Reading…

On the Horizon: THUNDERTAKER

I can’t rightly say if it’ll be a full-on novel, novella, straight read or transmedia experience (like Personal Effects: Dark Art). Hell, it could jump over into screenplay territory by the time it’s said and done. All I know is that I’ve wanted to write a Western for years, I’ve got a title, and I can hear the low-frequency rumble of a spiffy idea growling in my gut.

Oh, and a cover. Because the stock photo was free at iStockphoto.com, and I had two hours to kill.

On May 1, I’ll start working on THUNDERTAKER, the first story set in the universe I’ve created for The 33. The 33 is a cross-media project that I’d originally intended to release as a free fiction podcast last year. The world of The 33 will now likely be first seen in a series of ebooks. That’s what THUNDERTAKER will probably become.

Truth is, I don’t fully know what THUNDERTAKER will be by May’s end, save for the fact that it’ll be gruff, gritty and as nasty as razor wire. And for me, there’s something delightful in not knowing what unholy mayhem will soon unfold.

I’ll probably keep you in the loop as the story develops. Stay tuned … and watch the horizon.

–J.C.

Why You Won’t Find My eBooks In the Bargain Basement

 

Since every other windbag author has blown a few thousand words on this topic, I reckon I oughta chime in about ebooks, pricing and value.

To be clear: Right now, I don’t have much skin in the ebook game. My thriller, 7th Son: Descent, was released in e-formats by St. Martin’s Griffin back in 2009. I’m a couple thousand bucks away from earning out my low five-figure advance. Ebook sales have made a positive and meaningful impact on 7th Son’s bottom line.

Thanks mostly to the Kindle’s debut back in 2007, the ebook marketplace has exploded in popularity, and swelled with content. Particularly empowering is the unfolding revolution in which creators can now become entrepreneurs by self-publishing their works in e-formats. They can even set the price for these ebooks.

I absolutely support this empowerment. My five-year history as an independent / freelance creator, and my consistent vociferous and monetary support of my indie colleagues should eliminate any doubt of this.

That said, I’ve become increasingly concerned about authors selling their ebooks at rock-bottom prices. I’m not concerned about the widely-discussed (and, according to critics, destructive and unsustainable) “race to the bottom” pricing trend; ebooks for a buck set bad precedents, pundits say. I’m also unconcerned about indies moving aggressively into marketplaces once traditionally dominated by mega-corps. Stick it to the The Man, I say. Hell, stick it in and break it off. The Man has it comin’.

No, my concern is philosophical. Authors who sell their novels at ultra-low prices (such as 99 cents) use this pricing as a differentiator to attract new customers with a nigh-zero-risk proposition. 99 cents is practically free, after all. I spent years offering similar nigh-zero-risk propositions to consumers by releasing my content as Free online audiobooks.

I admire the at-a-glance savvy of the 99-cent strategy, but fear these creators wildly undervalue the worth of their work — and the ultra-low price undervalues the work’s worth in the eyes of the consumer.

Continue Reading…

Podcast: Interview with Andrea Phillips, Transmedia Writer and Game Designer

Today, J.C. speaks with Andrea Phillips, an influential transmedia writer and game designer. Andrea has worked and played in the transmedia space for a decade — and has been a storyteller for far longer than that.

In this epic 90-minute conversation, Andrea discusses her lifelong love of writing, how she was exposed to transmedia 10 years ago, and some of the lessons and unique challenges she’s experienced while telling transmedia stories. J.C. chimes in with perspectives gleaned from his own transmedia creation experiences.

Andrea writes about games, storytelling, digital culture, and gender issues on her blog, Deus Ex Machinatio.

The Ebook Will Evolve. So Should Authors.

Note: This post originally appeared on the website E2BU. E2BU, aka the Enhanced Ebook University, educates authors and publishers on the creative and business potential of enhanced ebooks — electronic books that transcend traditional reading experiences by incorporating video, online links and other multimedia elements into the narrative.

Enhanced ebooks are an emerging storytelling form. I’ve yet to see an enhanced ebook that captures my vision for the platform’s incredible narrative potential. I hope this post, which was originally written for authors and publishers, gets readers and creators thinking about the platform’s potential.

Here’s some enhanced e-book wisdom for my author colleagues: It all starts with you.

I’m approaching this from a fiction writer’s perspective, though non-fiction writers can benefit from this advice. Prepare your work’s enhanced ebook experience from the very beginning, as you conceive your book. As you plot and write, always remember that you’re now armed with countless opportunities to push your narrative beyond words. Take advantage of that, and the many emotionally-resonant strengths other media have over text.

Presently, enhanced content is often an afterthought, tacked on at the end of a production process as a blingy differentiator. We are now in an age of storytelling where that model is practically insulting to a reader. These days, there are few good reasons for creators to ignore the potential of integrating resonant multimedia elements into their stories.

From my perspective as an online- and transmedia-savvy creator, “enhanced” content should make a meaningful narrative contribution to the main story.  Consider the narrative impact of experiencing fictional family photo albums, sci-fi computer dossiers, fake newspaper clippings, video blogs from your characters, etc.  Every genre can benefit from this story-centric approach, and can move readers in new ways.

Continue Reading…

How To Become A Better (And Future-Friendly) Storyteller

Note: This post originally appeared on the website WriterUnboxed. This is the first of several WU guest posts I’ll reprint here on my site.

I submit this for your consideration: Expand and improve your media vocabulary. It might positively impact your career now, and certainly will in the future.

I define “media vocabulary” as the various media one uses to tell resonant stories. Since most readers of this blog are authors, I reckon we’re fluent in the vocabulary of text-based storytelling. But how many of us have more than a pedestrian consumer’s knowledge of other media such as video, audio, photography, or graphic design? How many of us use those media in our stories?

Based on anecdotal and professional experience, I believe in my marrow that now is the time for talespinners to get savvy with several storytelling media. Within years, I expect we’ll see an explosive rise of enhanced ebooks, app-based fiction and transmedia narratives that will leverage technologies and trends that have already become mainstream.

Fret not, hand-wringing wordherding purists: These multimedia, aka “transmedia” — or as I sometimes call them, “mergemedia” — stories will never replace a printed book or text-only ebook. But publishers will soon get into the enhanced narrative business in a big way, and will keenly quest for stories that organically incorporate disparate media into cohesive, resonant narratives.

And who better than you to deliver that very thing? You’ll be a hot tamale, on the front lines of a business trend that’ll reinvent the way audiences experience stories.

Continue Reading…

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