If you were dazzled by my recent Game of Thrones scent-based transmedia experience -- and were curious to learn where that unusual rabbit hole might lead us -- you'll be interested to read this email I received today from HBO:
Thank you so much for sharing the Game of Thrones scent experience with your audience. We wanted to let you know that fans can now take the next step in this unique sensory journey by visiting TheMaestersPath.com.
The Maester's Path is an interactive journey into the world of Game of Thrones, where players can vie to become "maesters," the healers, teachers and advisers of this world. Maesters wear chains as a symbol of their learning, each link representing one discipline. Players at TheMaestersPath.com earn "links" in their chains by completing a series of online challenges. In fact, the clues to answering the first of those challenges were hidden within the scent recipes you received.
The experience begins at TheMaestersPath.com -- we hope you and your readers may find it interesting.
The HBO Marketing Team
I visited the site -- it's incredible -- and savvily conquered the first online challenge. You can too, by checking out the photos at my original post about the GoT box, and then heading over to TheMaestersPath.com. Your keen eyes and curiosity will be rewarded!
I wish HBO the best of luck with its GoT campaign and series!