Podcast: Interview with C.C. Chapman, co-author of "Content Rules"

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Today, J.C. chats with C.C. Chapman, co-author (with Ann Handley) of the book Content Rules, an invaluable resource that provides insights, success stories and tangible steps for companies and independent creators to use content (such as blogs, podcasts, webinars and more) to market their products in authentic and meaningful ways. Much like C.C. himself, the conversation is lively and fun -- and because J.C. is driving, goes into unexpected and (hopefully) interesting places. At every turn, C.C. delivers incredible insights not just about Content Rules, but also intriguing marketing advice for independent creators.

J.C.'s review of Content Rules is here.

Sites mentioned in the conversation:

The anthem for Hey, Everybody! is "Chip Away" by Jane's Addition, distributed freely via BitTorrent and the Nine Inch Nails/Jane's Addiction tour site, Ninja2009.com.