“Personal Effects: Dark Art” Book Trailer #1
March 16, 2009
Personal Effects: Dark Art is more than a book — it’s an experience. Combining the narrative drive of a novel with a brainbending Alternate Reality Game, it blurs fiction and reality, making you part of the story. (Learn more about the book — and pre-order it — here.)
Personal Effects: Dark Art is a genre mash — part thriller, part procedural, part supernatural horror.
Personal Effects: Dark Art is fiction like you’ve never experienced — and it deserves an equally innovative book trailer video. This ain’t your father’s book trailer. It’s an ambitious mashup: part trailer, part author blurb. It was assembled on a shoestring budget, though I insist you’d never know.
Co-producer/editor Michael Bekemeyer and I spent months crafting this video for you. It’s the first in a series; expect more “vlurb” installments in the weeks ahead, each featuring testimonials from icons in the horror storytelling industry. We’re rewriting the rules of book promotion. We want you along for the ride.
Crank it up, and enjoy. And … if you’re feeling generous … evangelize.
Please spread the word about this groundbreaking video promotion. Email your friends. Embed the video on your blog. Rate it. Comment on it. If you think this video is worthy of sharing, please do what you can to spread the word.
More videos are coming. Be afraid of The Dark.
Personal Effects: Dark Art. In bookstores everywhere this June.
–J.C.
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8 Responses to ““Personal Effects: Dark Art” Book Trailer #1”
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[...] JC Hutchins Personal Effects [...]
We’re very proud of you, Buddy! This looks like some awesome-scary shit right here!
Holy oh f*cking God…
How do you sleep at night, Man?
[...] A friend of mine just cut this awesome trailer for a book that’s coming out. J.C. Hutchins, Personal Effects – Dark Art will be available on Amazon soon. Watch the trailer, visit the site. [...]
Oh jeez, that promo gave me the heebie-jeebies…
Brilliant concept and great presentation. This is going to be huge! I can’t wait to be scared of the DARK
I can’t wait looks soooooo good.
I just bought the book and have been promoting it to anybody who will listen. I love the concept and idea. I am a member of a social networking website at altermyreality.com devoted to projects just like this. I have a lot of people on there buying this book so we can read and discover together. Keep up the good work and I cant wait to see what you come up with next. Will this be a series of books?