Comments on: On Podango’s apparent demise, and why I stay indie

By: Blake Petit

Blake Petit — Sun, 04 Jan 2009 17:05:16 +0000

Always insightful, JC. Thanks for giving us more to think about.

By: Scott Breakall

Scott Breakall — Sun, 28 Dec 2008 21:30:52 +0000

Great post, JC! Very thought provoking.

Best of luck as you forge your path.

By: Ms. Information

Ms. Information — Sun, 28 Dec 2008 21:12:17 +0000

Thanks for the excellent post, J.C. I think you distilled all the salient points into a well-reasoned summation, passionately delivered.

By: J.C. Hutchins

J.C. Hutchins — Sun, 28 Dec 2008 13:37:10 +0000

You’re absolutely right, Matt — podcasting doesn’t have to be about money. Like you, I’ve made gobs of great friends through podcasting. Those relationships are priceless.

By: Matthew Wayne Selznick

Matthew Wayne Selznick — Sun, 28 Dec 2008 07:25:39 +0000

On the money, Hutchins.

As I wrote in the comments of Chris Brogan’s post, I’ve always stressed that a new podcaster should not think of it as a money-making venture in and of itself. Rather, a podcast can be an excellent tool to market whatever it is you want to make money with.

And, of course, podcasting doesn’t have to be about the money at all. It’s a means of expression, a tool through which nearly anyone can communicate one-to-many and one-to-one simultaneously.

The real return on investment is most often measured in the relationships forged. Any direct monetary benefit through sponsorships or (very, very rare) subscription models is a bonus.

By: J.C. Hutchins

J.C. Hutchins — Sun, 28 Dec 2008 06:18:55 +0000

Thanks for the validation, fellas. Good to know my thoughts resonated.

By: runester

runester — Sun, 28 Dec 2008 06:10:27 +0000

Great post, important info, keen insights. Thanks! I’m always interested in new marketing models and sorting the wheat from the chaff, and New Media Marketing seems to carry a lot of the chaff.

By: Evo Terra

Evo Terra — Sun, 28 Dec 2008 06:00:49 +0000

Testify, brother!